2. Stick To Your Story, Strengthen Your Brand
Consistency is key. You’ll have a hard time keeping your followers if you’re “all over the map” and they never know what to expect from you. Therefore, each one of your posts should hold to the same theme as the others. Each post should fit seamlessly into the bigger picture—your business’ story—like a puzzle piece.
What about those times when you really want to share something without interrupting the story told collectively by your posts? That’s when Instagram Stories come in handy, as they’ll allow you to share content apart from all the rest.