How to use Instagram as a Marketing Tool

As you try to expand the reach and appeal of your business, what is one of the most powerful marketing tools you have at your disposal? You might have answered “social media,” and you would be correct. But more specifically, Instagram can be an amazing asset to your business—if you know how to use it as a marketing tool. This post will provide you with the know-how you need to leverage this visually-oriented platform to expand your reach, build your brand, and attract new customers.


Why Use Instagram for Marketing?

For starters, why use Instagram for marketing in the first place? For one, it’s one of the largest social networks in existence with 800 million active monthly users and counting (Source: TechCrunch). In other words, it’s highly likely that a good portion of your target audience can be found on the platform.

Second, research has shown that Instagram has not one of the highest, but the highestengagement rate of all social networks, by far. Needless to say, if it’s your aim to increase the effectiveness of your marketing, you need to master the use of Instagram. But how exactly can you leverage this invaluable marketing tool to reach your business and social media marketing goals?

Come back and we will tell you.