If you’re not yet convinced that your business needs a blog, here are some additional benefits of blogging for small business.
1. Maintaining a Blog Strengthens Your Own Expertise
Writing about your service, field, or industry keeps you on your toes. You have to dig into your knowledge, stay on top of your industry, and practice articulating effectively. Blogging benefits your business because the stronger your knowledge and communication of that knowledge is, the more trust you earn. Trust turns interested viewers into customers and current customers into loyal customers.
2. Blog Posts Provide Social Media Content
Struggling to come up with ideas for social media posts? Here’s another benefit of blogging for small businesses. One blog post does not equate to just one social media post. In fact, the information contained within a single post can be repurposed in many ways, into several social media posts. For example, you can collect statistics from different posts, excerpt an important quote that sticks out, or extract an interesting fact and add a graphic.
Not only will your audience appreciate these informative and easy to digest tidbits; these quick and easy posts will help you to maintain a consistent and valuable presence, which are two important social media best practices.
3. A Business Blog Grows Your Email List
While email marketing is a great way to stay top of mind, it can be hard to get people to sign up to have yet more emails crowd their inbox. Here is where a blog benefits your business. If people find your blog posts to be interesting and informative, they are more likely to trust that your newsletters are too. They may also sign up if you include links to your latest posts in the newsletter, among other relevant information such as promotions, new products or services, and company updates.
4. A Business Blog Can Generate Leads
Many of the blogging platforms available today allow for layouts that are optimized for actions that are important to a business. For example, the page that displays your blog posts may have a header or sidebar, where you could have calls to action such as download a free eBook or get a free consultation. In this sense, a blog benefits your business by creating more opportunities for you to present offers and generate leads.
Blogging is not as hard as it may seem, and it offers a wide range of benefits for your business. If you are looking to set yourself apart from the competition and capture the attention of your target audience, your business needs a blog!
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