Business growth doesn’t happen overnight. It occurs in relation to your competitors, your target audience, and even search engines. Here’s how business blogging helps a business in these areas.
1. Blogging Helps Your Business to Compete
There are many other small businesses out there that provide the same products or services you do. However, no two companies are truly identical, so it’s important to emphasize what makes your company unique. Blogging helps to show the personality, information, and experience that will distinguish your business from competitors and even compete against larger companies. If you want to make yourself known to your target audience, your business needs a blog.
2. Blogging is Statistically Proven to Help Businesses
It may be nice to hear that blogging helps your business to build brand awareness and show its expertise, but without tangible evidence, it may not exactly be convincing. Well, thanks to several studies and surveys, there are numbers to show why blogging is good for business.
There are statistics to show that:
• The custom content from blogs warms prospective customers up to your business.
• Businesses that blog generate more leads than businesses that don’t.
• Blogging can sometimes be just as effective, if not more, in promoting your company than through advertisements.
• Blogging helps buyers find out
3. A Blog Provides a Channel of Communication with Customers
A good business website may be geared toward helping current and potential customers, but it does so by providing information in a one-way manner. A business blog, on the other hand, creates opportunities for two-way interaction with your audience. This helps your business to build its relationship with—and not just its presence among—customers.
Through a business blog, you can present your content in a more casual and personal way, and actually have conversations with your readers in the comments section. Ideas can be exchanged, you can understand your readers’ points of view, and your readers get a chance to be heard.
4. A Blog Offers Insight Into Your Audience
The more you know about your target audience, the better you can serve them and appeal to them. Blog analytics (such as through Google Analytics ), feedback on the blog by readers, and comments on social media posts that link to your blog articles will help you to learn about what content is most interesting to your target audience, and what will increase engagement with them.
In addition, online customer reviews —a powerful marketing tool for small businesses—do not just happen on review sites. Customers can provide important feedback about your business right on your blog, which is yet another reason why your business needs one.
5. A Blog Can Improve Your SEO
One last reason your business needs a blog because is because it can help you to increase your search engine rankings. Search Engine Optimization (SEO) is a long term process comprised of a number of different activities. A business blog won’t get you on the first page of Google overnight, however it will significantly enhance your search engine rankings over time.
This is because search engines reward you for producing fresh content, using relevant keywords, and meeting the needs of online searchers. Blogging provides you with opportunities to do all three of these.